Terms of Service

For the purposes of these Terms, the following definitions apply:

These Terms become legally binding upon the earliest of: (a) written acceptance of a Proposal or Quotation; (b) payment of any invoice or advance; (c) commencement of any project work at the Client's request; or (d) continued use of this website following notice of any update to these Terms.

If you are engaging on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. If you do not have such authority, you must not proceed with the engagement.

The Company provides professional digital services including, but not limited to, the following:

• Web design and development — custom websites, WordPress, WooCommerce, Shopify, and website redesign
• Application development — MERN Stack, Laravel, mobile applications (iOS, Android, Flutter)
• AI and machine learning solutions — chatbots, automation, predictive analytics, and generative AI integration
• Digital marketing — SEO, AIO/AEO/GEO, Google Ads management, and content strategy
• Design services — UI/UX design, graphic design, branding, and visual identity
• Support and maintenance — website AMC plans, prepaid developer support hours

The specific scope, deliverables, timeline, and pricing for each engagement are defined in the relevant Proposal or Quotation. The Company reserves the right to decline any project request at its sole discretion without obligation to provide reasons.

4.1 Proposals and Quotations

All Proposals and Quotations are valid for 30 days from the date of issue unless otherwise stated. A Proposal does not constitute a binding commitment on the Company's part until formally accepted by the Client and the advance payment is received.

4.2 Scope of Work

The agreed scope is defined by the accepted Proposal or Statement of Work. Any request for features, functionality, pages, or deliverables not explicitly included in the agreed scope constitutes a Change Request and will be quoted separately. The Company is not obligated to implement out-of-scope work under the original project price.

4.3 Project Kickoff

Work on a project commences only after receipt of the agreed advance payment and, where applicable, completion of onboarding requirements including receipt of the Client's brief, assets, login credentials, and any other materials required to begin.

5.1 Payment Structure

Standard payment terms for project-based engagements are as follows, unless otherwise specified in the Proposal:

For monthly service engagements (SEO, maintenance plans, retainers), payment is due in advance on or before the first day of each billing period.

5.2 Accepted Payment Methods

The Company accepts payment via bank transfer (NEFT/RTGS/IMPS), UPI, Razorpay (debit/credit card, net banking), or any other method agreed in writing. All amounts are quoted in Indian Rupees (INR) unless explicitly stated otherwise.

5.3 GST

Goods and Services Tax (GST) is applicable on all services at the rate mandated by applicable Indian law. GST is charged in addition to the quoted service fee unless the quote explicitly states it is GST-inclusive. GST invoices are issued on request.

5.4 Late Payment

The Company reserves the right to suspend work on any active project if an invoice remains unpaid beyond 7 days of the due date without prior written communication. Persistent non-payment may result in project termination in accordance with Section 13 of these Terms.

5.5 Refund Policy

Advance payments are non-refundable once project work has commenced, as they represent compensation for time, resources, and opportunity cost allocated to the Client's project. In circumstances where the Company fails to deliver the agreed scope due to its own default, a fair refund — proportionate to the undelivered work — may be negotiated in good faith. No refunds are issued for completed and delivered work that has been approved by the Client.

The Client agrees to fulfil the following obligations throughout the project engagement:

• Timely provision of content and assets: The Client is responsible for supplying all required text content, images, logos, brand assets, login credentials, and other materials within agreed timeframes. Delays in providing materials may extend project timelines accordingly.
• Accurate and complete information: The Client warrants that all information, content, and materials provided to the Company are accurate, complete, lawful, and do not infringe any third-party rights.
• Designated point of contact: The Client shall nominate a single point of contact with authority to approve deliverables, provide feedback, and make binding decisions on behalf of the Client's organisation.
• Timely feedback and approvals: The Client agrees to review deliverables and provide consolidated feedback within 5 business days of submission, unless otherwise agreed. Unreasonable delays in feedback that extend the project timeline are not the Company's responsibility.
• Lawful use of deliverables: The Client agrees to use all deliverables in compliance with applicable law and not for any unlawful, defamatory, fraudulent, or harmful purpose.
• Third-party licences and costs: The Client is responsible for obtaining and paying for any third-party licences, software subscriptions, stock imagery, fonts, plugins, API keys, or other resources required for the project that fall outside the Company's standard tooling.

7.1 Ownership Upon Full Payment

Upon receipt of full and final payment for a project, all intellectual property rights in the custom deliverables produced specifically for that project — including source code, design files, and written content — are assigned to the Client. Until full payment is received, all deliverables remain the exclusive property of the Company.

7.2 Company's Pre-Existing IP

The Company retains all intellectual property rights in pre-existing tools, frameworks, libraries, methodologies, templates, proprietary code components, and development workflows used in the delivery of services. The Client receives a non-exclusive, perpetual licence to use any such components as incorporated into the delivered project, but ownership of those components does not transfer.

7.3 Third-Party Assets

Where a project incorporates third-party assets — open-source software, licensed stock photography, commercial fonts, or third-party plugins — those assets remain subject to their original licence terms. The Client is responsible for ensuring ongoing licence compliance for any such assets after project handover.

7.4 Portfolio Rights

The Company reserves the right to display completed work in its portfolio, case studies, and marketing materials unless the Client requests confidentiality in writing prior to project commencement, or where a signed NDA expressly prohibits such disclosure.

7.5 Client-Provided Content

The Client warrants that it owns or has the right to use all content, images, trademarks, and materials provided to the Company, and that their use does not infringe any third-party intellectual property rights. The Client indemnifies the Company against any claim arising from the use of Client-provided materials.

Each party acknowledges that in the course of the engagement, it may receive confidential information belonging to the other party. Each party agrees to:

• Keep confidential information strictly confidential and not disclose it to any third party without prior written consent
• Use confidential information solely for the purposes of fulfilling obligations under the Agreement
• Apply reasonable care to protect the other party's confidential information from unauthorised disclosure

This obligation does not apply to information that: (a) was already in the public domain at the time of disclosure; (b) becomes public through no fault of the receiving party; (c) was independently developed by the receiving party; or (d) is required to be disclosed by law or court order.

Where an NDA is signed separately, the terms of that NDA supplement and, in the event of conflict, supersede this section. Confidentiality obligations under this section survive the termination of the Agreement for a period of three (3) years.

9.1 Included Revisions

The number of revision rounds included in a project is specified in the relevant Proposal or Quotation. A "revision round" refers to a single consolidated set of feedback submitted by the Client following review of a deliverable. Multiple separate feedback submissions on the same deliverable may be treated as separate revision rounds.

9.2 Additional Revisions

Revisions requested beyond the agreed number, or changes that materially alter the previously approved direction, scope, or concept, will be quoted as additional work and charged accordingly before implementation.

9.3 Change Requests

Any request by the Client to add features, expand scope, change technology, alter agreed functionality, or otherwise modify the project beyond the accepted Proposal constitutes a Change Request. Change Requests must be submitted in writing and will be assessed by the Company within 3 business days with a revised time and cost estimate. The Company is under no obligation to implement a Change Request until it is accepted and the additional cost is confirmed.

Estimated timelines provided in Proposals are good-faith estimates based on the information available at the time of quoting. The Company will make reasonable efforts to meet agreed timelines.

Timeline delays may occur as a result of:

• Client delays in providing required content, assets, feedback, or approvals
• Mid-project scope changes or Change Requests
• Third-party dependencies outside the Company's control (hosting providers, API providers, payment gateways)
• Force majeure events as defined in Section 16

Where delays are caused by factors within the Company's control, the Company will communicate the revised timeline promptly and take reasonable steps to minimise the impact. Timeline delays caused by the Client do not entitle the Client to a refund or price reduction.

11.1 Company Warranties

The Company warrants that:

• Services will be performed with reasonable care, skill, and diligence by qualified personnel
• Deliverables will substantially conform to the agreed specification at the time of final delivery
• The Company has the right to provide the services and grant the intellectual property rights described in these Terms

11.2 No Guarantee of Specific Outcomes

The Company does not warrant or guarantee specific business outcomes including, but not limited to: search engine rankings, website traffic levels, conversion rates, revenue growth, app store rankings, or return on investment. Digital performance is influenced by numerous external factors beyond the Company's control, and past results achieved for other clients are not indicative of future results.

11.3 Third-Party Platforms

The Company does not warrant the continued availability, performance, or terms of third-party platforms, services, or APIs (including Google, Meta, Apple, Shopify, WordPress, and others). Changes made by third-party platform providers that affect deliverables or services are not the Company's responsibility and may require additional paid work to address.

11.4 Website Disclaimer

This website and all content on it are provided on an "as is" basis. The Company makes no representations as to the accuracy, completeness, or currency of information published on this website. Content is provided for informational purposes only and does not constitute professional legal, financial, or technical advice for any specific situation.

12.1 Cap on Liability

To the maximum extent permitted by applicable law, the Company's total aggregate liability to the Client under or in connection with any Agreement — whether in contract, tort, or otherwise — shall not exceed the total fees paid by the Client to the Company under the specific project or engagement giving rise to the claim in the 3 months preceding the event that gave rise to liability.

12.2 Excluded Loss Types

The Company shall not be liable for any:

• Loss of profit, revenue, or anticipated savings
• Loss of business, contracts, or opportunities
• Loss of data or corruption of data
• Indirect, consequential, or special damages of any kind
• Damage to reputation or goodwill

These exclusions apply even if the Company has been advised of the possibility of such losses.

12.3 Force Majeure

The Company shall not be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including but not limited to: natural disasters, acts of government, internet outages, power failures, pandemics, civil unrest, or failure of third-party infrastructure.

13.1 Termination by the Client

The Client may terminate a project engagement by providing written notice to the Company. Upon termination, the Client shall pay for all work completed up to the date of termination. The advance payment is non-refundable. Any outstanding invoices for completed milestones become immediately due and payable.

13.2 Termination by the Company

The Company may terminate an engagement with immediate effect upon written notice if:

• The Client fails to make payment within 14 days of the due date and does not remedy the failure after notice
• The Client engages in abusive, threatening, or harassing conduct towards Company personnel
• The Client requests the Company to produce content or deliverables that are unlawful, defamatory, or in breach of third-party rights
• The Client becomes insolvent, enters administration, or ceases to carry on business

13.3 Effect of Termination

Upon termination: (a) the Client's right to use any partially completed deliverables is revoked unless full payment for completed work has been received; (b) the Company will retain all advance payments as compensation for work performed and resources allocated; and (c) each party's confidentiality obligations survive termination.

13.4 Monthly Service Cancellation

Monthly service engagements (SEO, maintenance, retainers) may be cancelled by either party with a minimum of 30 days' written notice prior to the next billing date. No partial refunds are issued for cancellations mid-billing period.

14.1 Permitted Use

You may access and use this website for lawful purposes only. You agree not to use this website in any way that:

• Violates any applicable local, national, or international law or regulation
• Is fraudulent, deceptive, or harmful to others
• Transmits unsolicited commercial communications (spam)
• Attempts to gain unauthorised access to any part of this website or its underlying systems
• Disrupts, degrades, or interferes with the website's operation or any server or network connected to it

14.2 Accuracy of Content

While the Company endeavours to keep information on this website accurate and current, we make no warranty regarding the completeness or accuracy of any content. Pricing, service descriptions, and availability are subject to change without notice.

14.3 Links

This website may contain links to third-party websites. Such links are provided for convenience only. The Company has no control over, and accepts no responsibility for, the content, privacy practices, or terms of any linked third-party websites.

Certain projects require the use of third-party services, platforms, or software. Unless explicitly included in the quoted price, the following are the Client's responsibility:

• Domain registration and renewal: Annual domain costs payable directly to the registrar
• Web hosting: Server or hosting subscription costs, whether shared, VPS, or cloud
• Software licences: Premium plugins, themes, SaaS tools, or platform subscriptions required for the project
• API usage fees: Costs arising from usage of third-party APIs (OpenAI, Google Maps, SMS gateways, payment processors) beyond any free tier
• Stock assets: Licensed stock photography, fonts, or illustration packs
• App Store fees: Apple Developer Programme (USD 99/year) and Google Play Console (USD 25 one-time) registration fees

The Company will inform the Client of anticipated third-party costs during the discovery and scoping process. However, actual costs may vary based on usage and provider pricing changes.

16.1 Governing Law

These Terms and any Agreement entered into under them shall be governed by and construed in accordance with the laws of India, without regard to conflict of law principles.

16.2 Jurisdiction

Any dispute, claim, or legal proceeding arising out of or in connection with these Terms or any Agreement shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India.

16.3 Dispute Resolution Process

In the event of any dispute, the parties agree to first attempt to resolve the matter amicably through direct negotiation. If a dispute cannot be resolved within 30 days of written notice from either party, either party may then pursue formal legal remedies. Both parties are encouraged to seek resolution in good faith prior to commencing any legal proceedings.

The Company reserves the right to update or modify these Terms at any time. When material changes are made, the updated Terms will be published on this page with a revised "Last Updated" date.

Continued use of this website or continuation of an active service engagement following the posting of updated Terms constitutes acceptance of those changes. For ongoing project engagements in progress at the time of an update, the Terms in effect at the time the project Agreement was entered into shall continue to govern that specific engagement unless both parties agree in writing to adopt the updated Terms.

We recommend reviewing these Terms periodically. Archived versions of previous Terms are available upon written request.

All legal notices, queries regarding these Terms, or formal communications should be addressed to:

We aim to respond to all formal legal notices within 5 business days.